Straight Up Fitness provides personalized training and wellness coaching designed specifically for women 35+ who want to build strength, improve confidence, move better and create sustainable habits that fit real life. 

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Using an assessment-based approached and the NASM OPT model, every program is individualized based on movement patterns, fitness level, lifestyle, goals and long-term success. Training focuses on functional movement, proper progression, accountability, and helping clients feel stronger both physically and mentally. 

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As a NASM Certified Personal Trainer with graduate degrees in business and social work, I take a whole-person approach to coaching by understanding that fitness is about more than workouts alone. Confidence, stress, consistency, mindset, stages of life, and daily habits all play a role in long-term progress. 

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My goal is to create a supportive, straightforward coaching environment where women feel empowered, capable, and confident while building realistic routines that support long-term health, strength, and everyday life. 

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I look forward to helping you reach your goals. ​

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Melinda, NASM-CPT

Founder & Head Coach